At Solega, we believe freedom is the real currency. That means the freedom to own your time, choose your path, and build a life on your terms.

Solega is a digital asset management firm and distribution network.

With decades of e-commerce experience on our team, exclusive access to top-tier manufacturers, and wholesale economies of scale, we build and manage the most diversified, resilient online business assets with unmatched upside potential in the industry.

The mission is simple: Freedom. Ownership. Results. We partner with our clients to leverage buying power into high-demand products that sell.

By offering a hands-free experience, you skip the expensive, time-consuming learning curve, the day-to-day operations, and focus on what truly matters.

Trusted by entrepreneurs, professionals, and families across the U.S. and beyond.

Eric Soto

Founder

From Our Founder

I built Solega for people like me—freedom seekers hustling for a way out, who need access to their next big step.

What does 'Solega' mean? It's a combination of my grandparents' last names, reflecting both personal legacy and heritage.

Raised by immigrants, I was taught the power of hard work, pursuing your dreams, and the importance of sharing success with others around you. These values are woven into Solega's DNA, driving us to push ourselves and uplift those around us.

I’ve been blessed to turn my passions into a business lifestyle. If I could build a life on my terms, why not help others do the same?

If you're looking for freedom, Solega was built for you.

Life is too short. Live it boldly. Live free.

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We started where most entrepreneurs do: bootstrapping, hustling, and learning every lesson the hard way.

We first entered the e-commerce game as a side gig, hungry to break free from the normalcy and routine of the rat race. Back then, it was drop shipping and retail arbitrage. Clock out of work and hunt for deals anywhere we could find them - online, yard sales, Ross, Marshalls, Goodwill, etc.

It's been over 15 years since then. We've evolved into and grown multiple seven and eight-figure e-commerce companies. We’ve seen the highs, the lows, and everything in between. Our team has been around long enough to know what works and what doesn't.

Our partnerships give us access to one of the largest manufacturing and logistical networks in the e-commerce industry—plus nearly 100 independent fulfillment centers. This means we can take you from where you are now to everywhere, a truly global reach.

Our Story

Ready to start your story with us?